Buyer and consumer behaviour Assignment Example | Topics and Well Written Essays - 2000 words - 1

Buyer and consumer behaviour - Assignment ExampleAs a matter the brand performance of these companies is better than Nandos. This first pabulum friendship has low brand awareness and for this causal agency Nandos is earning less revenue than other. Duplication of the Purchase Law has been highlighted in this case. Importance of brand locating regarding Nandos is focused in this fitting. Brand salience is important for this compevery. For this reasons various issues induct been highlighted in this assignment regarding the implementation of various salient features in Nandos. Factors related to demographic segmentation which influence the performance of the company have been focused here.The major competitive brands of Nandos are McDonalds, Hungry Jacks, KFC, Subway etc. on the whole of these brands are able to capture huge amount of market share and customers. All the competitive brands have implemented effective marketing strategies for which they are able to penetrate their target market efficiently. With the innovative food products KFC, McDonalds, Subway etc are able to satisfy their customers. They have made a good connection with the customers and fall in strong relationship with them. The company Nandos has its business in many countries of the world but it is non so efficient in its marketing strategies. For this reason the company is not able to beat its competitors. closely of the people prefer purchasing food products form McDonalds, KFC, Hungry Jacks and Subway. As a go forth the purchasing frequencies of these companies products are higher than Nandos. The buyer of Nandos purchases its food products 1.1 times for a given compass point of time. This company is able to penetrate only 23% of its target market. The brand Nandos does not have any loyal customer. But all of its competitive brands except Subway have many loyal customers. This is mavin of the important reason for which the sale of Nandos