Fleet of Foot Essay Example for Free

Fleet of buttocks EssayUp until like a shot, Navado Carrillos present strategy was working just fine. Her idea of providing high-end running office made her a very good return on her investment in the first 10 years. Selling mainly Nike products was also a very good idea Navado had because Nike was well accepted and seen as top quality to her routineers. Her current strategy of also adding other Nike clothe, including walking berth, seat for aerobic exercise, hoops shoes, tennis shoes, and cross trainers was a good idea for the melodic phrase because it offered her loyal customers different options of shoes now that jogging is becoming too demanding. I think where Navado went wrong is adding in a delimit of sportswear and putting more than emphasis on fashion. Her business is known for high quality running shoes and other shoes, not fashion. Other companies like to sell other brands and have a few business organization of sportswear fashion to separate themselves from well-known shoe stores like Navados. Now that she added this extra line and incarnate more fashion into her store, she is in direct competition to other stores, which results in her losing business and having her sales form out.To help her sudden fall in business, Navado tried an experiment that was great in my opinion, where she took a line of high-performance athletic shoes that were made to order. The distinctive feature of these shoes was that the sole was molded to on the dot fit the customers foot (Perreault). This was a great idea because when someone came in facial expression for high-end running shoes, her sales clerks would tell them all roughly it and once the shoes came in two weeks later, they were delighted.Since those shoes were issue for $170, all serious runners would buy them but seeing how they were happy with the product, they could spread the word about these shoes to other runners, which would increase Navados sales. However, the company that offered the m ran into financial trouble and went out of business. The alternative strategies Navado is considering is going through another company that is offering a very similar custom shoe program.The only problem is that this new company requires many more requirements that the other company didnt require. Having to spend more money on updating the website to promote this company, as well as travel, hotel, and food expenses for the two daytime training program for her salesclerks makes Navado uncertain in what to do. Personally, I think she should do this even though it would address her several thousands of dollars to begin with.The other strategy she is considering is making fashion her main attraction because of the recent advantage of other womens wear businesses. This would not be a good idea because she would just be competing with more powerful fashion retailers in which she would lose business and go astray from what she built her business upon. I believe Navados primary problem isnt her emphasis on running shoes or emphasis on trying to hang on to her current customer, but instead, her indecision on who her patsy market should be.To fix this problem, I think Navado should solely focus on selling high-end running shoes as well as other Nike athletic shoes to gain customers who be just aspect for a good pair of shoes. Also, seeing how she had success in the custom molding shoes earlier that company went out of business, I think she should go through this other company so that she female genital organ expand her running shoes into making custom ones for customers.Although it would cost several thousands of dollars to begin with and there are more promotional expenses that this company requires, the company in return provides exclusive sales territories that would separate Navados business from her competitors. Selling womens apparel and adding a line of sportswear just results in more competition and a loss of business for Navado. Keeping her main focus on high end, custom running shoes and other athletic shoes would increase her sales, keep her loyal customers coming in and stay with what made her business flourish in past years.